© Leon Hawthorne. MMXIX.

I am a journalist, media executive and content creator, who devises and executes digital content strategies. I specialise in cross-media initiatives centred around short-form video for web and social media.

I have been CEO of two satellite TV channels, three cable VOD stations, a TV production company and a dozen web channels. 

I created web TV channels for retailers: Boot's, Borders and Waterstones; and I advised the CEOs of publishers, Hearst Magazines, the Independent and London Evening Standard on digital strategies, including offering branded content services to their clients.

In my earlier journalistic career, I was a World News Anchor for both CNN International and CNBC Europe. For BBC News, I was a member of the parliamentary lobby, attending daily briefings at 10 Downing Street, reporting politics and producing current affairs documentaries.

In 2002, I became Founder CEO of the Baby Channel, the world’s first parenting TV network, which led to the creation of a slew of single genre web channels, such as Beauty Zone, Health Zone and Theatreland TV.

For the past decade, I have worked as a consultant on digital strategy primarily for publishers and retailers; and I have managed scores of branded video content projects for clients.​